I could have entitled this post . . . and why won’t the blog just write itself, for my New Year resolution that I must spend more time writing and less fiddling with the nuts and bolts behind the scenes of the blog has been broken in under a day.
First I caught the vomiting virus and two days after that came a cold. No work, no London, nothing to write about. Now here’s the thing: You go for months with loads of inspiration and then you’re under the weather for a few days and suddenly it all stops.
I am scratching my head staring at a lone cursor blinking in the middle of a blank white screen. So why do bloggers put themselves through this? I started nearly 4 years ago as a little light distraction and after trying various platforms and blog names within a short time I realised that not only did I have something to say about London you, dear reader, were willing to contribute with comments, suggestions and occasional guest posts.
On the 4th anniversary of CabbieBlog next month I’ve scheduled my 21 tips for bloggers, one of which will be that you don’t beat yourself up trying to write on a regular basis. Better to have one good post than 10 bland ones. So why am I worrying because one bi-weekly post is missed?
The attraction of blogging is writing about a subject you live – in my case it is London – and sharing your passion with others from around the world. Look at the map at the foot of this blog for how spreads over the globe CabbieBlog’s readers are.
The problem is exacerbated is your chosen blog is about an unchanging subject – say chewing gum through the ages. But for London, which seems to reinvent itself every 10 years, the opportunities for writers are endless. I know of at least 20 top London bloggers (see my blog list on the right) and curiously many are not born and bred Londoners.
So why would anyone want to put themselves under pressure to write regular posts? Many just start a blog with a few well chosen pieces which become less and less over the first few weeks and then after a month the passion to communicate goes away and www.chewinggumthroughtime.com becomes another dead digital spot which even the author seems to forget exist.
For others – myself included – writing is a feeling of catharsis. It costs nothing to put pen to paper and even the most obscure topic will be read by someone in the world who might even reply.
So this week I plan to return to London, its streets might not be paved with gold, but I know somewhere there will be a nugget to write about.
Watch this (blank) space.