I saw this cab conversion during the summer outside King’s Cross Station but was unable to find any information as to its nature. Now having found it, this is another cab conversion in the occasional series.
For this one Cadbury have designed the first ever Monster truck taxi which are taking round the Britain. Standing at 9ft tall and weighing in at 1.5 tonnes, chocolate fans will be given the chance to climb up and sit inside the cab.
Used to promote the foreign produced chocolate staff will also be handing out samples from the brand’s new range, in an effort to increase sales. On offer are Dairy Milk Big Taste Toffee Whole Nut, Dairy Milk Big Taste Oreo Crunch and Milk Triple Choc Sensation.
The chocolate-filled Cadbury Cab during the summer visited London, Liverpool and Birmingham as part of a United Kingdom tour.
Gemma Flanigan, Cadbury Dairy Milk senior brand manager at Mondelez International, said:
As part of our new Tastes Like This Feels campaign, we wanted to bring to life the unique feeling and the big taste sensation that Cadbury Dairy Milk Big Taste bars deliver.
What better way to do this than by creating Britain’s first ever Monster Truck Taxi and inviting chocolate fans on board to experience a new and epic ride – the perfect metaphor for the feeling that Cadbury Dairy Milk Big Taste bars evoke.
Sitting at over two metres in height passengers are sure to be in for a treat when they climb inside the cab and we can’t wait to take it on tour!
Cadburys clearly think that the London Taxi is brand worthy of promoting along with their products; hopefully Transport for London will take their lead in promoting the London cab.